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Strategic Brand Communications

I’m Sophie Thomas, an independent and award-winning Brand Strategist and Copywriter. I find solutions to business and brand challenges by looking at both the fine detail and the big picture.

My approach is outcome-based; I make brands relevant with laser-sharp strategies and campaigns that connect, persuade and make efficient use of budget.

Strategy, Concepts and Copywriting for:

- Advertising campaigns
- Brand narrative, personality and purpose
- Brand direction and marketing plans
- Company literature and packaging
- Customer experience
- Email, social and websites
- Experiential campaigns
- Naming and straplines
- Pitches and case studies
- Press releases and articles
- Tone of voice
- Video/voiceover scripts

Sophie is a legend. Her input makes every aspect of the project more efficient. Her work is always beautiful, and the speed and depth of her thinking is remarkable
— Rob Hunter. Hunter

A Taster of the Projects I've Led...


Changed Perceptions for Jim Beam

Legendary university parties and clever initiatives to create new brand associations.


Fuelled Primal Pantry to Resonate

Brand strategy and campaigns that fulfilled the emotional needs of the audience.

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Unlocked Global Data

The strategic initiative that drove ISPs to improve enabling better customer reviews for Netflix.


Created Impactful Brand Purpose

Social impact to keep girls in school whilst radically powering positive brand association, WoM and sales.

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Took a Bigger Bite of the Market

A brand personality and purpose to pack a punch with both consumer and trade. Facebook followers tripled.

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Built on Excellence

Strategic copywriting for hoarding, adverts and customer/investor brochures for the property giant.


Broadened the Audience

Kept a national legacy going by opening up a new direction with a younger audience.

Insightful, engaging & thought provoking - Sophie packs a punch in her perspective on marketing
— Global marketing director. legoland

I Also Lead Change via Talks & Workshops

Experienced With All Sorts of Brands From Start-Ups to SMEs to Multinationals:



"Really strong strategy. Really brilliant"

" Stand-out, brave marketing campaigns that capture our essence"

"You've given us a rich, meaningful brand"

Trusted Knowledge Source for:

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07708 800228