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Strategic Brand Communications

I’m Sophie Thomas, an independent and award-winning Brand Strategist and Copywriter. I find solutions to business and brand challenges by looking at both the fine detail and the big picture.

My approach is outcome-based; I make brands relevant with laser-sharp strategies and campaigns that connect, persuade and make efficient use of budget.

Strategy, Concepts and Copywriting for:

- Advertising campaigns
- Brand narrative, personality and purpose
- Brand direction and marketing plans
- Company literature and packaging
- Customer experience
- Email, social and websites
- Experiential campaigns
- Naming and straplines
- Pitches and case studies
- Press releases and articles
- Tone of voice
- Video/voiceover scripts

Sophie is a legend. Her input makes every aspect of the project more efficient. Her work is always beautiful, and the speed and depth of her thinking is remarkable
— Rob Hunter. Hunter

A Taster of the Projects I've Led...

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Changed Perceptions for Jim Beam

Legendary university parties and clever initiatives to create new brand associations.

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Fuelled Primal Pantry to Resonate

Brand strategy and campaigns that fulfilled the emotional needs of the audience.

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Unlocked Global Data

The strategic initiative that drove ISPs to improve enabling better customer reviews for Netflix.

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Created Impactful Brand Purpose

Social impact to keep girls in school whilst radically powering positive brand association, WoM and sales.

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Took a Bigger Bite of the Market

A brand personality and purpose to pack a punch with both consumer and trade. Facebook followers tripled.

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Built on Excellence

Strategic copywriting for hoarding, adverts and customer/investor brochures for the property giant.

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Broadened the Audience

Kept a national legacy going by opening up a new direction with a younger audience.

Insightful, engaging & thought provoking - Sophie packs a punch in her perspective on marketing
— Global marketing director. legoland

I Also Lead Change via Talks & Workshops

Experienced With All Sorts of Brands From Start-Ups to SMEs to Multinationals:

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Praise:

"Really strong strategy. Really brilliant"

" Stand-out, brave marketing campaigns that capture our essence"

"You've given us a rich, meaningful brand"



Trusted Knowledge Source for:

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Sophie
07708 800228
brave@borngloryus.com