Strategic Brand Communications
I’m Sophie Thomas, an independent and award-winning Brand Strategist and Copywriter. I find solutions to business and brand challenges by looking at both the fine detail and the big picture.
My approach is outcome-based; I make brands relevant with laser-sharp strategies and campaigns that connect, persuade and make efficient use of budget.
Strategy, Concepts and Copywriting for:
- Advertising campaigns
- Brand narrative, personality and purpose
- Brand direction and marketing plans
- Company literature and packaging
- Customer experience
- Email, social and websites
- Experiential campaigns
- Naming and straplines
- Pitches and case studies
- Press releases and articles
- Tone of voice
- Video/voiceover scripts
A Taster of the Projects I've Led...
Changed Perceptions for Jim Beam
Legendary university parties and clever initiatives to create new brand associations.
Fuelled Primal Pantry to Resonate
Brand strategy and campaigns that fulfilled the emotional needs of the audience.
Unlocked Global Data
The strategic initiative that drove ISPs to improve enabling better customer reviews for Netflix.
Created Impactful Brand Purpose
Social impact to keep girls in school whilst radically powering positive brand association, WoM and sales.
Took a Bigger Bite of the Market
A brand personality and purpose to pack a punch with both consumer and trade. Facebook followers tripled.
Built on Excellence
Strategic copywriting for hoarding, adverts and customer/investor brochures for the property giant.
Broadened the Audience
Kept a national legacy going by opening up a new direction with a younger audience.